Industry News | November 19, 2012
Ben & Jerry's Wants Instagram Fans to 'Capture Euphoria'
Ben & Jerry's is known as much for the passion of its fans as it is for its creative ice cream concoctions and progressive values. Social media has provided Ben & Jerry's a platform to personally engage with their passionate fans, giving ice cream lovers new ways to connect with the company. Instagram, while only two years old, has already proven to be a popular platform for lovers of Ben & Jerry's. The company has over 120,000 Instagram followers who now "like" its photos almost 5000 times per day, making for over 1 million photo "likes" in total. It is fan engagement like this that inspired Ben & Jerry's to launch a new global program this week called Capture Euphoria. The program turns the attention onto the fans' own photos so that Ben & Jerry's can return some of their love in a way that is both very individual and also very public.
Food & Beverage
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