Industry News | September 11, 2013
Bennigan’s Celebrates St. Patty’s Day Early
Bennigan’s has always been synonymous with St. Paddy’s Day, thanks to its Irish hospitality. But with its biggest holiday of the year a full six months away, the brand decided it was time to start gearing up for the big day with the next best thing: St. Practice Day.
On and around Tuesday, September 17, Bennigan’s will celebrate the unofficial holiday nationwide with Irish food and drink specials, live local music, green beer, and more.
As part of the festivities, Bennigan’s is featuring three Irish-themed beverages throughout the month of September to appeal to every guest’s inner leprechaun:
- Lucky Dew: Tullamore Dew Irish Whiskey and Midori Melon Liqueur paired with lemon sour and pineapple.
- GUINNESS Draught: A velvety smooth, dark beer straight from the Emerald Isle.
- Shamrockin’ Sangria: Chambord Raspberry Liqueur mixed with lemon sour, fresh fruit, and a full-bodied Merlot.
“At Bennigan’s, it doesn’t take much of an excuse for us to party like it’s St. Paddy’s Day, so we thought we’d make it official next week with our St. Practice Day celebrations,” says president and CEO Paul Mangiamele. “Our restaurants are gearing up to deliver a legendary experience for our hungry, thirsty, and fun-loving guests as we all get our reps in for the real deal next March.”
Food & Beverage