Industry News | September 10, 2010

Big Italy, Big Giveaway at Pizza Hut

Pizza lovers who believe bigger is better will say “bravissimo” to the launch of Pizza Hut’s new Big Italy Pizza, which measures nearly 2 feet long and is bigger than two medium Pizza Hut pizzas. To kick off the launch of the Big Italy Pizza in a big way, Pizza Hut is giving away 1,000 $15 Pizza Hut gift cards to Pizza Hut’s loyal Facebook fans with the Big Italy Pizza Big Giveaway.

“The launch of the Big Italy Pizza calls for a big celebration,” says Brian Niccol, chief marketing officer at Pizza Hut. “That’s why we’re giving away 1,000 pizzas to our loyal Facebook family. When it comes to feeding a hungry crowd, it doesn’t get better—or bigger—than our new Big Italy Pizza.”

The Big Italy Pizza features Italian spices baked into Pizza Hut’s signature Hand-Tossed Style crust. The oval-shaped pizza has 18 slices—enough for the whole family—and is $12 for up to three toppings. The Big Italy Pizza is a limited time offer.

Pizza lovers can enter the Big Italy Pizza Big Giveaway by visiting Pizza Hut’s Facebook page, becoming a fan of Pizza Hut, and submitting to become an instant winner on the “Win Big Italy” tab. Fans can enter one time per day and winners will be notified instantly. The giveaway runs September 7–16.