Industry News | December 5, 2007

Bigelow Tea and AriZona Beverages Join Forces

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Bigelow Tea and AriZona Beverages are teaming up to offer retailers and tea drinkers a new line of bottled ready-to-drink Chai teas as well as new hot tea flavors. The partnership marks a debut for both companies, with Bigelow entering the bottled, ready-to-drink market and AriZona the hot tea category.

Bigelow Tea’s new ready-to-drink flavors are available in Mocha Chai Latte and Vanilla Chai Latte 10-ounce bottles and offer consumers a convenient, on-the-go beverage choice (suggested retail price: $1.79 per bottle). Packaged in a youthful, brightly colored bottle, the teas offer a refreshing twist on the spicy, popular Chai tea flavor. After initial testing in New York and Florida, a national rollout will follow and continue throughout early 2008 in grocery stores and convenient stores.

Also hitting store shelves nationwide are three of AriZona’s top flavors in tea bags: Green Tea with Ginseng and Honey, Mandarin Orange Green Tea and Pomegranate Green Tea with Acai (suggested retail price: $3.59 per 20 count box). Branded and boxed as AriZona Tea, the teas are blended, packaged and distributed by Bigelow Tea.