Industry News | June 20, 2012

Billabong Clothing Brand Partners with Chipotle

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Clothing brand Billabong announced its partnership with the Chipotle Cultivate Foundation, an organization committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues, as the beneficiary of this year's Design for Humanity event.

To kick off the partnership, Billabong and the Chipotle Cultivate Foundation will host an intimate farm-to-table dinner on June 21, 2012, at The Ecology Center, Orange County's premier eco-educational facility in San Juan Capistrano, California.

Guests will enjoy a pre-dinner reception and liver performance from Donavan Frankenreiter, followed by a sit down dinner prepared by chef Paul Buchanan of Primal Alchemy catering. Each dish will highlight local bounty, such as avocados from musician Jason Mraz's farm; Eureka lemons and herbs from pro-skateboarder Bob Burnquist's farm; tangelos and navel oranges from Murray Farms; Weiser Family Farms heirloom potatoes; mussels from Carlsbad Aquafarm; Tamai Farms roasted chilies; and greens from Kenter Canyon Farms, among others.

Speakers at the event include Evan Marks, The Ecology Center founder; Candy Harris, Billabong brand director; and Chris Arnold, director of communications at Chipotle and secretary of the Chipotle Cultivate Foundation.

"We are honored that the Chipotle Cultivate Foundation has been selected as this year's beneficiary," Arnold says. "Our partnership with Billabong and their Design for Humanity fundraising efforts support the foundation's mission to reach and educate younger generations about food matters and generate additional support for family farmers and their communities."

Billabong's annual event is a massive fashion, music, and art party on the backlot of Paramount Studios in Hollywood featuring multiple concert stages, DJ dance parties, a runway fashion show featuring one-of-a-kind Billabong looks, organic food trucks, a custom art gallery and silent auction, a VIP street, and more. Proceeds from the silent auction and 100 percent of the ticket sales will benefit the Cultivate Foundation.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.