Industry News | April 12, 2010

Birthday Means Big Savings at Jamba

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Jamba Juice (NASDAQ:JMBA) announced today that in celebration of its 20th anniversary it will bring fans across the country an extra dose of feel good with the launch of two special promotions and a tasty new smoothie.

Starting today, Jamba Juice customers can buy one then get one free by visiting www.jambajuice.com, printing out an anniversary coupon, and bringing it in store.

Following the buy one, get one promotion, Jamba Juice will continue its anniversary celebration with the launch of every weekday “Feel Good Specials”—a limited-time-offer menu that will provide customers with better-for-you, delicious, daily deals. Highlighting the wide range of products that Jamba Juice has developed over the past 20 years, the Feel Good Specials will give customers a chance to get their favorites or try something new—at a value price.

For those who love the goodness of fruit and the greatness of granola, Ideal Meal™ Monday will offer the protein and fiber rich Ideal Meals for just $3. There's also Buy Two Tuesday, which features a special pairing offer of the week. Wake Up Wednesday will get consumers through that mid-week hump with Jamba Juice’s slow cooked, steel cut oats for just $2. And on Tasty Thursday all baked goods will be $1 off with the purchase of any drink on the menu. As the week comes to a close, Jamba is offering All Fruit Friday—buy any 16 oz. All Fruit Smoothie for just $3. The Feel Good Specials will be available from April 25-May 31.

“Over the past 20 years Jamba Juice has transformed from a small smoothie chain to one of the most recognized and beloved better-for-you food and beverage brands,” says James D. White, president and CEO, Jamba Juice Company.

“We wanted to find a way to celebrate our legacy and its continuing influence on our success today by giving back to our fans. Everyone appreciates a great deal and with the buy one get one offer and Feel Good Specials we are providing delicious, high quality, Jamba products at a great value—in a way we haven’t done before.”

In addition to the new promotions, Jamba Juice has also launched a new smoothie in the All Fruit platform, the Five Fruit Frenzy™ smoothie, a blend of blueberries, strawberries, bananas, peaches and mangos.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.