Industry News | June 9, 2013

Bistro Collection Expands With Five New Gourmet Cakes

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The Bistro Gourmet Bakery, a premium foodservice dessert portfolio of The Hillshire Brands Company, has launched an expanded Bistro Collection line of gourmet cakes, each handcrafted and individually portioned for operational ease. 

The 10-product thaw-and-serve gourmet cake collection includes five new cakes and will be supported by a marketing campaign, including a mobile application.

“The Bistro Collection brand enables operators to provide patrons a diverse and gourmet dessert offering with an ease-of-service that will drive dessert sales,” says Vic De Martino, director of marketing, Bistro Gourmet Bakery desserts. “Each cake is prepared in small batches and hand-decorated, ensuring customers receive a quality product that both looks and, most importantly, tastes exceptional. All of our recipes are delicately crafted to assure a moist texture and deliver a melt-in-your-mouth flavor.”

The new flavors, developed based on consumer preferences, include:

  • Chocolate Raspberry Duet Cake: Chocolate cake layers divided by raspberry mouse, covered with white chocolate buttercream frosting and dark chocolate curls
  • Harvest Caramel Apple Cake: Cake with fresh pieces of apple, covered by cream cheese frosting, caramel, and toasted pecan pralines
  • Lemon Mousse Melody Cake: Cake infused with lemon mousse, covered by whipped cream and lemon candies
  • Roasted Pistachio Mascarpone Cake: Cake layered by pistachio mascarpone, covered with mascarpone frosting and roasted pistachios
  • Chocolate Peanut Butter Thunder Cake, made with Reese’s Peanut Butter Cups: Chocolate cake layers with crushed Reese’s Peanut Butter Cup covered with peanut butter frosting, chocolate drizzle, and additional Reese’s® Peanut Butter Cup

To accompany the cake launch, the Bistro Gourmet Bakery line of products is releasing new sales and operation tools, including a website, a mobile application available on iTunes and the Android App Store, and a video accessible on bistrogourmetbakery.com.

The Bistro Collection Gourmet Cakes also include:

  • Chocolate Truffle Mousse Cake: Moist chocolate cake topped with chocolate mousse and rich fudge, covered by whipped cream and chocolate shavings
  • Flourless Chocolate Indulgence Cake: Flourless chocolate cake covered with rich chocolate ganache
  • Tiramisu Cake: Cake soaked in espresso, layered by mascarpone, and covered with whipped cream and cocoa powder
  • World’s Greatest Carrot Cake: Lightly-spiced cake with carrots and raisins, layered with cinnamon cream cheese frosting and covered with cream cheese frosting, buttermilk carrots, and walnuts; offered in both pre-sliced and unsliced formats
  • World’s Greatest Chocolate Cake: Four layers of moist chocolate cake, layered and covered with fudge frosting and accented with chocolate shavings; offered in both pre-sliced and unsliced formats

In addition to gourmet cakes, the Bistro Gourmet Bakery line of products includes dessert bars and brownies, individual desserts, cheesecakes, and pies.

“Our operators are always looking for a way to provide an indulgent dessert tray without the excessive labor resources,” DeMartino says. “Our Bistro Collectionbrand, and the sales online resources that support it, gives chefs and restaurant owners the power to easily build and offer an exclamation point to the end of the meal without the significant labor resources usually associated with dessert time.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.