Industry News | March 23, 2000

BK Adds to Breakfast Menu

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Burger King Corporation announced March 22 that it will introduce the delicious taste of pancakes to consumers in a convenient package perfect for eating breakfast "utensil free" while on the go. The new Pancake-minis(TM) are silver-dollar-sized, buttermilk pancakes served in special packaging with their own side of thick, rich syrup. They come six to an order for a price of 99 cents. Pancake-minis(TM) will be available for four weeks, beginning March 27, at participating restaurants in the U.S.

"Pancake-minis offer breakfast-eaters the opportunity to enjoy a traditional treat by dipping the silver- dollar-sized pancakes in the specially designed port right in the package. Whether they're 'deskfasting' or 'dashboard dining,' this is a breakfast developed for today's people on the go," said Dana Frydman, director, Product Marketing for Burger King Corporation.

According to a Gallup Survey of American's Breakfast Behavior (1996), more than 30% of Americans eat breakfast, the meal many consider to be the most important of the day, away from home. Of that group, half take breakfast to go.

Pancake-minis(TM) were developed in conjunction with Pillsbury, a sister company of Burger King Corporation. This collaboration is not the first time Burger King and Pillsbury have partnered on breakfast projects. Cini-minis(TM) were launched successfully in May of 1998 and the biscuit used in the biscuit sandwiches introduced in 1996 is also a Pillsbury product.

Burger King Corporation is a part of Diageo (NYSE:DEO - news), the international food and drinks company, that includes such brands as Pillsbury, Haagen Dazs, and Guinness.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.