Industry News | June 19, 2009

BK Apple Fries Will Hit Grocery Shelves

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Burger King Corp. (NYSE:BKC) has entered a licensing arrangement with Crunch Pak to bring the popular BK Fresh Apple Fries to approximately 10,000 supermarkets nationwide starting in the fall of 2009.

Exact serving sizes and price points are not yet confirmed, but a single serving is expected to be available for about $1, and a larger package with multiple servings for $4 to $5.

The apple fries will be located in produce sections with other fresh-cut fruits and vegetables, in packaging that will be clearly labeled with the brand logo.

"Our goal in developing BK Fresh Apple Fries was to create a menu item that satisfied parents’ demands for nutrition and convenience and kids’ appetites for great-tasting food," said John Schaufelberger, Burger King's global marketing boss, in a statement. "With more than 29 million servings sold since its launch last year, we knew we had a winner with both parents and kids alike. The popularity of this clever product is now opening up new channels for our business and providing our customers with a menu favorite in the places they shop most."

Fresh Apple Fries debuted in BK restaurants nationwide on June 30, 2008.