Industry News | June 19, 2009
BK Apple Fries Will Hit Grocery Shelves
Exact serving sizes and price points are not yet confirmed, but a single serving is expected to be available for about $1, and a larger package with multiple servings for $4 to $5.
The apple fries will be located in produce sections with other fresh-cut fruits and vegetables, in packaging that will be clearly labeled with the brand logo.
"Our goal in developing BK Fresh Apple Fries was to create a menu item that satisfied parents’ demands for nutrition and convenience and kids’ appetites for great-tasting food," said John Schaufelberger, Burger King's global marketing boss, in a statement. "With more than 29 million servings sold since its launch last year, we knew we had a winner with both parents and kids alike. The popularity of this clever product is now opening up new channels for our business and providing our customers with a menu favorite in the places they shop most."
Fresh Apple Fries debuted in BK restaurants nationwide on June 30, 2008.
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