Industry News | October 16, 2008

BK Asks Canadians to Create Haikus

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Burger King today launched the Web site MeatHaiku.com, a light-hearted Web site dedicated to the love of flame-broiled meat in honor of the Burger King Steakhouse Burger. Canadian meat lovers can now freely express their affection for meat by submitting a haiku poem to show that meat eaters have a sensitive side too. Haiku is an ancient form of Japanese poetry consisting of a set number of syllables per line: five syllables in the first line, seven in the second line, and five in the third.

"You don't have to be a poet, you just have to love flame-broiled meat," says Cameron Loopstra, Marketing Manager of Burger King Restaurants of Canada Inc. "There are plenty of samples on MeatHaiku.com to show visitors how to write anything from a humorous to sentimental haiku poem - and everything in between."

The tongue-in-cheek Web site celebrates the long-awaited arrival of the Burger King Steakhouse Burger, featuring a 100 percent flame-broiled Angus beef patty topped with crispy onions, processed cheddar cheese, hearty steakhouse sauce, crisp lettuce, tomatoes and served on a sesame seed bun. The Steakhouse Burger is available across Canada as a permanent menu item for the suggested retail price of $4.49.

The site, which includes an easy-to-use haiku-writing application, will give the first 100 Canadians who have their haiku posted the chance to win a BK Crown Card gift card loaded with $25 Canadian dollars, redeemable at any participating Burger King location across Canada or the United States. BK Crown Card gift cards can be used just like cash toward the purchase of favorite Burger King menu offerings, including the Steakhouse Burger.