Industry News | November 16, 2009

BK Launches 'New Moon' Promo

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Burger King Corp. announced its multi-faceted promotion surrounding the Summit Entertainment film "The Twilight Saga: New Moon," which arrives in theaters nationwide on November 20.

The promotions include many “The Twilight Saga: New Moon”–themed offerings available at participating Burger King restaurants, including: a free fan pack full of offers for guests who purchase a six-pack BK Burger Shots Value Meal, with coupons from retailers and other partners including Hot Topic, Torrid, Cafe Press, MasterCard, Toys R Us, and Borders; and a series of four, limited-edition BK Crown Cards—gift cards featuring stars from the film—available at Burger King restaurants and online, and designed to also act as a gift card holder.

“Our ‘New Moon’ Crowns have already earned a cult-like status among ‘The Twilight Saga: New Moon’ fans,” says Cindy Syracuse, senior director of cultural marketing for Burger King Corp.

“Burger King Corp. has redesigned these iconic paper crowns to not only feature stunning ‘The Twilight Saga: New Moon’ imagery, but for the first time ever, will also serve as a gift card holder—it’s the ultimate collector’s gift.” Guests looking for more ways to connect to “The Twilight Saga” can purchase eco-friendly, promotional aluminum water bottles featuring “Team Edward” and “Team Jacob” designs online for a limited time, while supplies last. The water bottles are available for $9.99, plus shipping and handling.

“The Twilight Saga” fans can check out customized programming via Brightline iTV technology for an exclusive “The Twilight Saga: New Moon” experience courtesy of Burger King Corp. Fans are invited to discover their “The Twilight Saga: New Moon” special ability through a set of trivia questions, play an interactive word scramble, view photo galleries, and get information about Burger King restaurants’ promotional offerings. In addition, guests will see “The Twilight Saga: New Moon” imagery displayed throughout Burger King restaurants with “The Twilight Saga: New Moon”–themed packaging and promotional offerings.