Industry News | July 30, 2008

BK Markets to Young Hispanics

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Burger King Corp. (NYSE:BKC) has announced the roll out of Futbol Kingdom, a series of innovative, street level futbol events to be held in eight markets across the U.S. beginning August 3. The interactive Futbol Kingdom experience is designed to reach key Spanish markets as well as 2nd and 3rd generation Hispanics on a national level.

The free events will provide families and soccer enthusiasts with a unique and exciting experience featuring Soccershowdown, an internationally known team of champion freestyle and street ball players direct from Europe in their U.S. debut. The Futbol Kingdom center court will feature Soccershowdown's freestyle show along with interactive head-to-head demonstrations. The players will also teach these world famous Soccershowdown "ground moves" in clinics.

"Futbol Kingdom demonstrates BKC's ongoing commitment to establish innovative partnerships and offer exceptional experiences to our Hispanic consumers," says Alexandra Galindez, director, multicultural marketing for BKC. "Best of all, these exclusive soccer events are free to everyone, so we encourage participants to spend a fun-filled day outside with us."

Surrounded by an array of thrilling challenges and activities, attendees will be accompanied by non-stop, high-energy music. Event goers are encouraged to participate in the various activities for a chance to receive Dr Pepper and Burger King giveaways. In addition, Burger King treats and Dr Pepper product sampling will be available at selected events, while supplies last.

Futbol Kingdom 2008 tour schedule includes the following stops:

-- August 3 - South Street Seaport (New York City)

-- August 10 - Plaza Garibaldi (Chicago)

-- August 17 - Golden Gate Park (San Francisco)

-- August 24 - Placita Olvera (Los Angeles)

-- September 7 - Cherry Island Soccer Complex (Sacramento, Calif.)

-- September 14 - Dick's Sporting Goods Park (Denver, Colo.)

-- September 21 - Moody Park (Houston)

-- September 28 - Tropical Park (Miami)