Industry News | June 14, 2012

BK Offers Crown Design Contest, Trip to Legoland

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The BK CROWN Program at BURGER KING is letting creativity reign with its new Design The Crown contest! Beginning today, budding artists (ages 6-12) are invited to unleash their creativity and design their very own BURGER KING Crown for a chance to win a family trip to a LEGOLAND Park and be featured on BK CROWN kids meal crowns nationwide.

“Imagination is King at BURGER KING so we are looking to discover the next young design star to help inspire the look of the iconic BK crown,” says Alex Macedo, senior vice president, North American marketing, Burger King Corp.

“The Design The Crown contest and our collaboration with LEGOLAND Parks is another great example of how our BK CROWN Program is striving to unleash children’s creativity and transforming a trip to BURGER KING into a family-friendly experience.”

In addition, LEGOLAND Parks and the other U.S. Merlin Entertainments Attractions, LEGOLAND Discovery Centers, Madame Tussauds, and SEA LIFE Aquariums, are granting families a free kids admission to any of the LEGOLAND family of theme parks across the U.S. when a kid wears the specially marked BK Crown, with the purchase of a full paid adult ticket. This promotion is valid through Sunday, July 22.  

Designed to inspire children’s imaginations, the contest simply invites children, with their parent’s permission, to visit BKCROWN.com to create and submit their custom crown for a chance to win. Mail-in entries for the contest will also be accepted.

Entries will be accepted June 11 through Sept. 3. Once the entry period is over, BK will select one finalist from each state and Washington, D.C., and will feature all 51 custom crowns in an online photo gallery at BKCROWN.com.

Finalist selections will be based on the creativity, originality and visual appeal. From those 51 finalists, BURGER KING will narrow the field down once more to just four finalists, granting America the chance to choose the winning crown.

From Oct. 1-12, kids 12 and under can go to BKCROWN.com to vote for the crown they would like to see featured on the BK CROWNkid’s meal crown. The grand prize winner’s family will receive round trip flight and hotel accommodations for four to their closest LEGOLAND Park, two days free admission for the family to LEGOLAND, the chance to meet a Master Model Builder and an exclusive tour of the LEGOLAND model shop, as well as Merlin Annual Passes for a family of four to all U.S. Merlin Attractions for a whole year.

And beginning December 2012, the winner’s design will be featured exclusively on BK CROWNkid’s meal crowns nationwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.