Industry News | December 14, 2010
BK Offers Two Chicken Sandwiches for Price of One
Burger King Corp. (BKC) is offering two Original Chicken Sandwiches for the price of one, giving fans of this long-time favorite sandwich twice as much to enjoy. A menu favorite for more than three decades, the classic sandwich features its tried and true ingredients—a crispy, white meat chicken patty topped with fresh lettuce and mayo on its signature, hoagie-style sesame seed bun. The buy-one-get-one promotion, available at participating Burger King restaurants nationwide, runs through January 16 and is not valid on specialty versions of the sandwich.
“The Original Chicken Sandwich has been a menu staple for 33 years and is the go-to choice for a huge base of loyal fans,” says Jonathan Muhtar, BKC’s vice president, global product marketing and innovation. “They look to this mainstay for its classic taste, and we’re giving customers the chance to double up on the comfort of this time-tested sandwich without reaching deeper into their wallets.”
National TV advertising, titled “Helping Hands,” will support the promotion and shows what it takes to enjoy a duo of Original Chicken Sandwiches. One 30-second spot features an Original Chicken Sandwich fan getting additional help from an inconspicuous pair of extra hands, making sure he doesn’t miss a beat, even as he enjoys two sandwiches. An additional 15-second, product-focused advertisement showcases the freshly made ingredients of the classic sandwich and invites viewers to BK restaurants for the offer.
Food & Beverage
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