Industry News | June 8, 2010

BK Ribs Fire Up the Sales

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The Burger King broilers have been ablaze with orders of smoky, slow-cooked BK Fire-Grilled Ribs since their debut on May 17. Burger King Corp. announced that more than 10 million ribs have been sold.

"We are proud to be the first national fast food hamburger restaurant to serve bone-in ribs and are pleased that they've been a big hit with our guests," says John Schaufelberger, senior vice president of global product marketing and innovation at Burger King Corp. "Their popularity proves that guests are hungry for authentic ribs at a competitive price point."

This sizzling new menu item is served with a side of barbecue dipping sauce and is available in three serving sizes, including as a three-piece add-on to a BK Value Meal for $1.99. BK Fire-Grilled Ribs are also available for value-conscious customers in three- and six-piece serving sizes at a suggested retail price of $2.99 and $5.69, respectively. Alternatively, for those in the mood for a more indulgent serving, an eight-piece order is also available for a suggested retail price of $7.19.

The ribs will be available at Burger King restaurants nationwide for a limited time only.
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