Industry News | March 6, 2002
BK Says Whopper Sales Up 14 Percent During 45th Anniversary Celebration
From a Whopper mountain climbing event in New York City's Grand Central Station, to a barbecue celebration at the company's first Burger King restaurant in Miami, to new aprons and smiley faced uniforms on more than 270,000 U.S. employees, Burger King employees throughout the country helped to mark the icon's forty-fifth year.
The day also marked the launch of a "new'' Burger King brand focused on delivering its customer promise: "Burger King is flame-broiled burgers, fries, and soft drinks at a good value served quickly and consistently by friendly people in clean surroundings."
"Our customers this week reminded us how much they love the Whopper,'' said John H. Dasburg, chairman, CEO, and president of Burger King Corporation. "We have recommitted ourselves to making sure that every one of the millions of Whopper sandwiches we make every day exceed our customers' expectations. Each and every Whopper is made with fresh red ripe tomatoes, fresh crisp lettuce, and old-fashioned dill pickles.''
The company and its franchisees are marking the anniversary with fourteen new products and a number of enhancements to Burger King restaurants, including a new cooking platform the company says will improve product consistency and new features to improve customers' experience in the drive-thru.
Food & Beverage
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