Industry News | January 22, 2013
BK Shows Some Love with BOGO Chicken Sandwich Offer
As the Valentine’s Day decorations slowly start to appear, Burger King Worldwide is showing guests the love by bringing back a fan-favorite deal on a beloved menu item.
Now through Sunday, February 17, participating Burger King restaurants will serve up the brand’s classicOriginal Chicken Sandwich and its popular specialty varieties, including the new Philly Original Chicken Sandwich and the popular Italian Original Chicken Sandwich, with an offer to buy one sandwich, get one of equal or lesser value for free.
“Our guests are at the heart of everything we do, which is why we are so excited to bring the extremely popular Original Chicken Sandwich offer back to Burger King restaurants,” says Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide. “Our guests loved this deal so much the last time it was available that we decided to give them the opportunity to double up on their favorites, and maybe even share it with their Valentine!”
A fan favorite on the BK menu for more than 35 years, the Burger King Original Chicken Sandwich is a lightly breaded, premium white meat chicken breast fillet topped with a combination of fresh-cut lettuce and mayonnaise, all on a toasted sesame seed bun. Suggested retail price starts at $4.49.
This offer also includes the following specialty versions to enjoy:
- Philly Original Chicken Sandwich: The classic Original Chicken Sandwich topped with traditional Philly-style toppings, including red and green bell peppers, seasoned grilled onions with two types of melted cheese, all served on a toasted sesame seed bun. Suggested retail price starts at $4.29.
- Italian Original Chicken Sandwich: A twist on the classic Original Chicken Sandwich, the Italian version contains a lightly breaded chicken fillet topped with a thick slice of melted, natural Mozzarella cheese, and sweet and tangy marinara sauce, all served on a toasted sesame seed bun. Suggested retail price starts at $4.29.
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