Industry News | March 2, 2012

BK Unveils Chef’s Choice Burger Collection

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Burger King Corp. today unveiled the latest fire-grilled triple-threat on BK restaurant menus nationwide–the new BK Chef’s Choice burger collection.  

This premium trio includes the Bacon & Bleu BK Chef’s Choice andBacon Cheddar BBQ BK Chef’s Choice varieties in addition to the original BK Chef’s Choice, all designed to surprise and delight taste buds across the country throughout the month of March.

“We have seen great success with the BK Chef’s Choice burger, and the new offerings add triple the premium, made fresh-to-order burger varieties to our menu,” says Alex Macedo, senior vice president, North America marketing, Burger King Corp. “The BK Chef’s Choice burger collection is inspired by high quality ingredients paired with that same fire-grilled flavor guests have come to expect from Burger King restaurants.”  

Available at participating Burger King restaurants nationwide at a suggested retail price of $4.99 each, guests can now enjoy all three mouthwatering flavor combinations of the BK Chef’s Choice burger collection:

  • New Bacon & Bleu BK Chef’s Choice Burger: a 5.5 ounce flame-grilled burger made with seasoned ground chuck and topped with thick-cut, hardwood smoked bacon and Bleu cheese, crisp red onions, sliced tomatoes, Romaine leaf lettuce, and mayonnaise, all on an artisan-style bun.
  • New Bacon Cheddar BBQ BK Chef’s Choice Burger: a 5.5 ounce flame-grilled burger made with seasoned ground chuck and topped with Cheddar cheese, hardwood smoked bacon, crisp red onions, sliced tomatoes, Romaine leaf lettuce, mayonnaise, and Sweet Baby Ray’s Sweet ‘n Spicy BBQ sauce, on an artisan-style bun.
  • Original BK Chef’s Choice Burger: a 5.5 ounce flame-grilled burger made with seasoned ground chuck and topped with thick-cut bacon, American cheese, crisp red onions, sliced tomatoes, Romaine leaf lettuce, and savory Griller sauce, all on an artisan-style bun.
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