Industry News | February 28, 2006
BK Value Menu Launches in Burger King Restaurants Nationwide
In addition to the WHOPPER JR.(R), a junior version of America's favorite burger, value-conscious restaurant guests can choose from four-piece CHICKEN TENDERS(R), small fries or onion rings, Garden Side Salad, 16-ounce soft drink, Dutch Apple Pie and four other local menu choices.
"We created this menu line-up to add even more variety to our everyday HAVE IT YOUR WAY(R) options and appeal to our core customer, who is always looking for a good value, but isn't willing to sacrifice great taste," said Russ Klein, chief global marketing officer, Burger King Corporation. "We even put a flagship burger, the WHOPPER JR., on our value menu."
Available daily starting at 11 a.m., the permanent BK Value Menu, priced from $1 to $1.39, may include: bacon cheeseburger, CHICKEN TENDERS Sandwich, chili, two tacos, mozzarella sticks, 12-ounce shake, 16-ounce ICEE(R), Hershey's Sundae Pie(R) and the Rodeo Cheeseburger featuring onion rings and tangy barbeque sauce (options vary by local market).
The new menu extension is being launched with two 15- and 30-second television spots, created by Miami-based Crispin Porter + Bogusky, featuring a fictitious "WHOPPER(R) Family," along with in-restaurant merchandising and local radio.
Food & Beverage
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