Industry News | February 23, 2010

BK Will Experience an ‘Eclipse’

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On the heels of its successful The Twilight Saga: New Moon in-restaurant promotion, Burger King Corp. announced that the brand will sustain momentum with Summit Entertainment and sponsor the third installment in the Studio’s film series, The Twilight Saga: Eclipse. Fans of the film series can expect more exclusive access to the property from Burger King Corp. in conjunction with the theatrical release of the movie on June 30.

The Twilight Saga: New Moon promotion was a tremendous success, with our guests eager to get their bite of the property through exclusive merchandise offered at Burger King restaurants,” says Cindy Syracuse, senior director of cultural marketing for Burger King Corp. “We look forward to continuing our partnership with Summit Entertainment for the third film, The Twilight Saga: Eclipse.”

Burger King Corp.’s multi-faceted New Moon promotion, which began on November 16, included a special New Moon fan pack, a series of limited-edition New Moon–themed BK Crown Cards, New Moon water bottles, and more.