Industry News | April 14, 2000
BK's New X-treme Double Cheeseburger
"We know that our customers appreciate the value and convenience of our restaurants, but taste is of primary importance," said Stefan Bomhard, newly appointed senior vice president, marketing, North America for Burger King Corporation. "The X-treme Double Cheeseburger is the perfect option to meet our customers' need for variety and great taste."
The X-treme Double Cheeseburger contains 1/2 pound of juicy, flame-broiled beef; two slices of Monterey Jack cheese; two slices of Cheddar; and a zesty cheese sauce topped with tomatoes, pickles and onions on a sesame seed bun.
Burger King Corporation has also partnered with Dale Earnhardt, General Motors and artist Peter Max for a racing themed promotion. Starting April 10, banner advertisements on the World Wide Web will begin appearing on high profile sites such as ESPN, CNNSI, NASCAR, NBCi and Uproar featuring the X-treme Sweepstakes; providing a chance for web surfers to learn about the new X-treme Double Cheeseburger and enter to win a 2000 Monte Carlo Pace Car. Information on the X-treme Sweepstakes will also be available on www.burgerking.com.More detailed nutritional information on the X-treme Double Cheeseburger, as well as all of the Burger King¨ products, is available on our website.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems