Industry News | August 2, 2013
Blaze Pizza Takes the Stage on Good Morning America
Blaze Fast-Fire’d Pizza, a leading fast-casual built-to-order artisan pizza brand, was featured July 31, on Good Morning America Live, in a segment highlighting the company’s pizzas and interactive service format.
GMA anchors Sam Champion, Lara Spencer, Josh Elliot, and actor/comedian Sherrod Small each created their own customized pie in a pizza face-off, before Blaze Pizza executive chef Brad Kent sampled each and declared one the custom pizza champion.
Just like at Blaze Pizza, each anchor’s pizza dough was pressed fresh for their order and topped with a Blaze signature sauce and various cheeses, including mozzarella, ricotta, goat, and feta. Then, each anchor let their imagination take over, topping their custom pizzas with their choice of Blaze’s more than 40 classic and artisan toppings, including applewood smoked bacon, fresh arugula, and roasted red peppers.
Pizzas were then cooked in mobile pizza ovens, although each Blaze Pizza restaurant utilizes an open-flame oven which cooks pizzas in a scant 120 seconds. After each of the anchors’ pizzas were sampled, Chef Brad declared Sherrod the winner with his “Sherrodi” pizza, topped with various Blaze Pizza meats and cheeses, including ham, pepperoni, applewood smoked bacon, and more.
“Just like the anchors on Good Morning America, Blaze encourages guests to get creative with their toppings,” says Elise Wetzel, co-founder of Blaze Pizza. “By partnering with experienced franchisees, we’re bringing fast-fire’d Blaze pizza to fans across the country.”
Based in Southern California, Blaze Pizza is currently developing restaurants across the West Coast (California), Northeast (New York, New Jersey, Connecticut, Maryland, and Washington D.C.), the Midwest (Michigan, Illinois, Indiana, Wisconsin, Ohio, and South Dakota) and the South (Texas, Florida, and Virginia).
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