Industry News | May 30, 2001

BLIMPIE and go2 Bring Subs to Wireless Web Users

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go2®, the world's first wireless location-based directory and information services platform, today announced an agreement with Blimpie® International Inc. (AMEX:BLM), the world's largest, publicly traded submarine sandwich franchiser.

Blimpie has listed its more than 1,900 franchised U.S. outlets with go2, creating wireless brand awareness and providing comprehensive, real-time information to existing and new Blimpie customers using mobile devices. Blimpie is the first sub sandwich quick service restaurant franchise to sign with go2.

go2 has integrated Blimpie restaurant information with go2's mobile yellow page products for distribution over multiple wireless platforms and devices. By virtue of its patented technology and agreements with most major North American carriers, go2 provides a unique, nearly universal platform across cell phones, pagers and PDAs, providing Blimpie unparalleled wireless outreach to customers.

Blimpie has signed up for core go2 services, including premium online and wireless listings in their own dedicated site, www.go2blimpie.com, and top search categories such as catering and sandwiches. When available, Blimpie will also utilize go2's merchant extranet to update their location data and to create special promotions and discounts.

"Blimpie is pleased to be extending our brand into this new medium,'' said Joe Morgan, group president of Blimpie Subs & Salads and Pasta Central. "go2 provides a cost-effective, easy-to-use avenue for our customers to find our restaurants when they're ready to order.''

go2 has distribution agreements with most major North American carriers, including Verizon Wireless, Sprint PCS, AT&T, Nextel, Cingular, Bell Mobility and Telus/Clearnet. go2 can also be accessed through pager and PDA networks such as Omnisky, yadayada and Palm. go2's patented system is focused on the delivery of two key drivers of mobile usage: ease-of-use and accurate, and timely information.

The real-time location and information data for go2's growing base of blue-chip customers includes promotions, coupons and specials designed to save users time and money and to help drive motivated consumers to go2's merchant partners. Customers already using go2's systems include major U.S. companies such as worldwide brand Coca-Cola, Jiffy Lube, Ramada, House of Blues, Jamba Juice and Cinnabon.

"Blimpie is a large, popular retailer with excellent brand recognition among its loyal customers and the general public,'' said go2 president and CEO Lee Hancock.

"We are pleased to help translate that brand awareness into increased traffic and sales for Blimpie franchisees and, at the same time, increase customer satisfaction by making it easier for them to find the closest Blimpie from wherever they are.''

Blimpie International franchises and licenses Blimpie Subs & Salads, an international chain of quick-service sandwich locations, and a family of complementary trademarks and marketing concepts globally.

Since opening the first Blimpie restaurant in Hoboken, N.J., in 1964, Blimpie International has become the franchiser of a chain with approximately 2,000 outlets in the United States and 15 foreign countries. Traditional Blimpie restaurants are located in shopping centers, malls, freestanding buildings, and downtown markets.

New concept locations include convenience stores, gas station food marts, colleges, office complexes, hospitals, and sports arenas. New distribution formats include "Grab 'n GO'' refrigeration cases, carts, kiosks and vending machines.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.