Industry News | September 20, 2004

Blimpie Announces Panini Promotion

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In a move that it says will build on increased demand by guests to have their sandwiches panini-grilled, Blimpie has announced plans for a "Panini Grill It!" promotion from October 1 to December 31.

The promotion will stress Blimpie's panini grilling as a compelling point of difference between it and sandwich category competitors. "We are out to show consumers there is a clear taste advantage to a panini-grilled Blimpie versus a product that isn’t fresh-sliced or that may be simply toasted or heated," said Mark Mears, chief marketing officer for Blimpie International, Inc.

According to Mears, a consumer trend toward panini in quick-casual sandwich restaurants is another key factor for Blimpie's focus.

Blimpie says it has seen a steady increase in customer demand to have sandwiches and wraps finished on the Blimpie Panini Grill since introducing the line of products in 2003. Blimpie is the only nationwide quick-service restaurant chain to offer panini grilling for its full line of menu items.

To support the "Panini Grill It!" product focus from October 1 through December 31, 2004, Blimpie will conduct several consumer promotions in select markets, including an opportunity for patrons to have their bosses grilled (otherwise known as "roasting") by a professional comedian, and lighthearted radio grilling (otherwise known as "questioning) of political candidates.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.