Industry News | March 29, 2006
Blimpie Celebrates 41st Anniversary
On April 4, 1964, three high school friends in Hoboken N.J. opened the first BLIMPIE on Washington St. By the time the door closed at 9 p.m., $295 had been rung up - with sandwich prices ranging from 35 to 95 cents.
"BLIMPIE has come a long way over the past 42 years. We began as a traditional sub shop serving 'a salad on a sandwich' and have grown into nearly 1,600 restaurants nationwide expanding our menu to appeal to today's sandwich eating consumer," said Mark Mears, chief marketing officer for BLIMPIE. "We plan to remain a pacesetter in the sandwich segment by keeping the BLIMPIE brand on-trend and in line with our mission to provide a remarkable guest experience by delivering Real. Fresh. Taste.(TM) that fills the senses with every bite."
BLIMPIE restaurants are featuring three 'Hot Classic' subs during the month of April. The 'Hot Classics' line-up features traditional BLIMPIE hot sub favorites with a contemporary 'twist' -- Meatball Parmigiana, Peppercorn Steak and Grilled Chicken Marinara. The Meatball Parmigiana features Italian meatballs gently smothered in zesty tomato basil marinara sauce and topped with slices of melted provolone cheese and sprinkled with a four-cheese blend. The Peppercorn Steak includes thinly sliced beef and onions with melted provolone cheese and cracked peppercorn sauce. The Grilled Chicken Marinara consists of grilled chicken strips with melted provolone cheese, tomato basil marinara sauce and oregano. All three of these sandwiches are formulated to contain zero grams of trans fat and can be ordered on the new whole grain wheat bread, or any of the other fresh-baked artisan breads offered by BLIMPIE.
In honor of its birthday, consumers can visit http://www.blimpie.com, between April 4 and April 30, 2006, to vote online for their favorite #1 song from the past 42 years as well as their favorite 'Hot Classic' sub at BLIMPIE. This site will go live April 4. Those who visit the website to vote also will have an opportunity to join the BLIMPIE Important Person (B.I.P.) Club. One lucky new B.I.P. Club registrant will be selected at random to win a year's supply of BLIMPIE sandwiches. In addition, a free Blimpie will be awarded to 42 second prize winners. Other club membership benefits include access to special offers exclusively available on the B.I.P. Club website.
The 'Hot Classics' sandwich promotion will be supported by BLIMPIE via a fully integrated multi-media campaign, including broadcast, print advertising, in-restaurant merchandising and local restaurant marketing activities.
Food & Beverage
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