Industry News | February 2, 2004
Blimpie To Launch Express Units in Wal-Mart
BLIMPIE Xpress restaurants feature a selection of subs, salads, wraps, items from the new BLIMPIE Carb-Counter Menu, and snack items. In addition, these BLIMPIE Xpress locations will serve breakfast and additional dinner menu choices.
"Our BLIMPIE Xpress restaurants provide customers with the same great BLIMPIE taste in a convenient, quick-service format, which is a perfect fit for Wal-Mart customers," said Endervelt in a statement. "By locating our restaurants in the world’s largest retailer we are able to offer a substantial business opportunity for both BLIMPIE and the franchisees that will be selected to own and operate these locations."
Blimpie International, Inc. anticipates opening more than 100 BLIMPIE Xpress locations in Wal-Mart stores across the country in 2004.
The first two BLIMPIE Xpress leased locations in Wal-Mart stores will be opened in Florida in April 2004 and will be company-owned and operated. Blimpie International is interviewing potential franchisees, who will own and operate the majority of all subsequent BLIMPIE Xpress locations in spaces leased in Wal-Mart stores.
Food & Beverage
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