Industry News | February 6, 2013
Blueberry Council Teams Up with Alison Sweeney
The U.S. Highbush Blueberry Council (USHBC) announces it has teamed up this year with Alison Sweeney, host of NBC’s The Biggest Loser, to introduce a program that will encourage American women to lead healthier, more dynamic lives. The partnership is an expansion of the Blueberry Council’s Little Blue Dynamos lifestyle marketing campaigns, which seek to influence the next generation of produce shoppers, particularly women aged 25-45.
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