Master development agent Mukesh Banker and franchisee Dhruman Shah have brought famous fresh-cut Boardwalk Fries and fresh, made-to-order burgers to eastern Monmouth County in Red Bank, New Jersey. 

Residents of eastern Monmouth County are now able to enjoy the traditional boardwalk experience of fresh-cut Boardwalk Fries with endless dressings, like Old Bay and apple cider vinegar, along with many other popular food choices.

Shah has made community involvement a priority for the restaurant opening. The grand opening weekend of events from November 30 through December 3, 2012, included fundraisers for Court Appointed Special Advocates (CASA) of Red Bank and Susan G. Komen for the Cure of Central and South Jersey.

“The expansion of Boardwalk Fresh Burgers and Fries the past couple of years has been exciting,” says David DiFerdinando, president of Boardwalk Fries. “We have been anxiously awaiting the completion of our newest location in Red Bank. 

“Red Bank is an exciting and diversified city, offering residents and visitors alike a variety of entertainment and cultural events,” he adds. “We are pleased to be a part of that experience, offering our customers a fast-casual choice in dining, coupled with great food and atmosphere.  We are looking forward to future expansion in New Jersey.”

Burgers, Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, News, Boardwalk Fresh Burgers and Fries