Industry News | June 20, 2012
Boardwalk Fresh Burgers and Fries Hits Indiana
Boardwalk Fresh Burgers and Fries continues its nationwide expansion with its newest opening in Jeffersonville, Indiana, the company's first location in the state.
The store opened on June 6, 2012, and was one of the most successful openings in company history with record sales. The opening week was packed with grand opening events, giving away a chance to win free burgers for a year, along with other exciting specials.
The kickoff was clearly heard by local customers with broadcasts on local radio stations, live appearances, and a Kid's Entertainment Day.
"It's great to see new business thriving on 10th Street. My family and I had dinner at Boardwalk Burgers last week, and the food was excellent," says Jeffersonville Mayor Mike Moore. "We're happy to welcome them to the neighborhood and would encourage everyone to get out and give them a try."
Umang Patel, development agent of Boardwalk Fresh Burgers and Fries in Jeffersonville, has plans to develop his territory of Metro Indianapolis, Indiana, area to include Indianapolis proper and surrounding counties, as well as Louisville and Lexington, Kentucky.
"We are getting a lot of interest from franchisees interested in developing restaurants in Louisville and Lexington, Kentucky, as well as the northern portion of our territory in Indianapolis, Indiana. We have targeted key areas in each city and anticipate having a restaurant in each city by this time next year," Patel says. "The right location makes a world of a difference."
Patel says he chose Boardwalk Fresh Burgers and Fries because the products are already part of the American diet. "I chose Boardwalk over other burger concepts because of the affordable yet complete package. Through a carefully selected menu, Boardwalk appeals to men, women, and children, while other concepts concentrate on one consumer," he says. "The cost of entry is similar to a sandwich shop, unlike other burger restaurants. The atmosphere in a Boardwalk is vibrant with colors, while other concepts have a plain, unappealing dining area."
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