Industry News | January 11, 2005

Bob Greene Renews 'Go Active' Relationship with McDonald's

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Today, McDonald's announced its renewed relationship with Bob Greene, physical fitness expert and author of the new book, Total Body Makeover. Greene has signed with McDonald's in 2005 to help build on the company's balanced, active lifestyles platform.

"McDonald's and I are working together to continue educating people about leading balanced, active lifestyles—realistically and for the long-term," says Greene. "As a leader in the food industry, McDonald's has a unique opportunity to reach out to people on so many levels. Together, we are committed to helping people make better choices through food and energy balance."

To support McDonald's ongoing commitment, Greene will bring his expertise on health and fitness to the food/energy balance platform through: educational materials available in-restaurant; participate in other high-profile activities, including speaking engagements and media opportunities, and by visiting several cities across the country as part of McDonald's balanced, active lifestyles educational outreach, an extension of "McDonald's Go Active! American Challenge" for 2005.

The http://www.goactive.com web site will be a focal point for the McDonald's Go Active! program. Customers can download Greene's "Contract with Myself," initially created to help clients, including Oprah, make a signed commitment to change their lifestyles for the better.

"McDonald's is thrilled to expand our relationship with Bob Greene and build on his experience in the area of nutrition and exercise," says Mike Donahue, vice president of McDonald's U.S. communications. "Bob has worked with McDonald's to develop a powerful consumer outreach platform—one that already has had a huge impact on the public and will continue as we unveil more initiatives this year."