Industry News | April 4, 2012
Bobs Unite: Pancheros Mexican Grill Campaigns to Save Bob
Pancheros Mexican Grill is out to save Bob. Once one of the most common names in the country, “Bob” has been decreasing in popularity since the 1970s.
In honor of Bob the Tool—the mixing mechanism that blends ingredients together before they are wrapped into a tortilla—and his fourth anniversary, Pancheros is launching a “Save Bobs” campaign to save the once-prevalent name.
As part of the social media campaign, fans can visit the company Facebook page through May 15 for a chance to win a $5,000 prize. Fans just choose one of their Facebook friends named Bob to save.
If a fan has no friends named Bob, they can still enter. There will also be random drawings for prizes like gift cards and T-shirts throughout the next six weeks.
Pancheros is also launching a microsite (www.savebobs.org) with a video featuring Aaron Yonda to spread the word about their quest to save Bobs everywhere.
Bobs will really benefit on May 1 when all Pancheros locations are giving free burritos to anyone named Bob (including Robert, Robbie, Rob, Bobby, etc.).
Founded in 1992 by Rodney L. Anderson, Coralville, Iowa-based Pancheros Mexican Grill is a fast-casual, fresh-Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest-quality ingredients.
Burritos are customized and mixed with “Bob the Tool” to get every ingredient in every bite and the menu also includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has more than 50 locations in the United States and the company plans to have 65 restaurants open across the country by the end of 2013. For more information, visit www.pancheros.com.
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