Industry News | August 25, 2010

Boise Gets a U-SWIRL

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Healthy Fast Food Inc., parent to U-SWIRL International Inc., the owner and franchisor of U-SWIRL Frozen Yogurt cafes, announced that Regents Management LLC will immediately commence construction on its first of several planned U-SWIRL self-serve frozen yogurt cafes in the Boise, Idaho, metropolitan market. Regents signed a lease for a 2,400 square foot retail space located at 3319 N. Eagle Road in Meridian, Idaho's fastest growing city.

Boasting the largest school district in the state, Meridian has seen its population nearly double in the past 10 years. Now the third largest city in Idaho and part of the Boise metropolitan area, the city is centrally located between Boise to the east and Nampa to the west. The new U-SWIRL cafe will be located in a popular retail shopping district on the northwest corner of Eagle and Ustick Roads, not far from the Meridian Crossroads Mall and the area's numerous residential communities.

"We believe we have found the ideal spot for our first U-SWIRL frozen yogurt café,” says Ben Poulsen, general manager of Regents. “The build-out of our space is expected to take approximately 90 days, which should allow us to be open for business during the upcoming holiday season. At that time, we look forward to marking our grand opening with several exciting promotional events that are sure to help quickly establish U-SWIRL as Meridian's preferred destination for frozen yogurt treats."