Industry News | December 15, 2010

Bojangles’ Alabama Marketing Efforts Get Some Help

Bojangles’ Famous Chicken and Biscuits announced the addition of Brad Hudson to its team. Hired for the position of Alabama marketing coordinator, Hudson will be responsible for marketing activities in the Alabama market and is charged with growing Bojangles’ brand in the state.

Hudson joins Bojangles’ after working with the Birmingham Barons minor league baseball team as director of group sales and on-field emcee. With the Barons, Hudson earned recognition for the 2010 Minor League Baseball Promotion of the Year and was part of the team that helped the Barons to win the 2008 Bob Freitas Award, given annually to the most outstanding AAA baseball team.

“We are excited to add an individual with the experience and expertise of Brad Hudson,” says Bojangles’ senior vice president of marketing Randy Poindexter. “Brad’s knowledge of Alabama will be instrumental to Bojangles’ success in the state. In addition to the skills that he brings to this position, we know that all members of the Bojangles’ team will enjoy having Brad as a valued colleague.”