Industry News | March 9, 2011

Bojangles’ Franchisee Keeps Up Alabama Growth

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

New Generation Foods LLC celebrated the opening of Russellville, Alabama’s new Bojangles’ at 13810 Highway 43 with a $25 gift card giveaway on March 8. Bojangles’ presented the first 100 people in line with the gift cards.

“The giveaway is a great way for us to welcome in our new neighbors, many of whom have expressed to us during the past year how excited they are to have us in town,” says Justin Haddock, owner of New Generation Foods LLC. “We’re equally as excited to be here and look forward to building long-lasting relationships in Russellville.”

Situated at one of Russellville’s most recognizable commercial properties across from the Walmart Supercenter, the new Bojangles’ opens after a complete renovation of the existing building during the past year. The new Bojangles’ features drive-thru and in-store dining beginning with breakfast and continuing through dinner late into the evening. Spanning more than 3,800 square feet, the new location carries on the Bojangles’ tradition in Northern Alabama.

“We are thrilled to be growing into Russellville and to offer a dining experience unlike any other in town,” says Haddock, who owns and operates the five other North Alabama Bojangles’ restaurants. “In addition to serving Bojangles’ distinctive array of chicken dishes, fresh buttermilk biscuits, and fixin’s, our service standards will win over our guests from the moment they walk in the restaurant or visit our drive thru.”

Russellville’s Bojangles’ can seat up to 82 guests inside the restaurant and 40 additional people on its inviting outdoor patio. As a subtle touch intended to enhance the overall experience, the dining area does not include trash cans. Instead, Haddock hires dining room attendants to remove finished trays and plates once guests leave their private seating areas.

As part of the restaurant’s Grand Opening celebration, Haddock will present Russellville’s City Parks and Recreation Department with a $500 donation.

Haddock opened his first Northern Alabama Bojangles’ in April 2006. He plans to open his seventh later this year, which will be his third in Huntsville.