Industry News | March 3, 2014

Bojangles' Fundraiser Supports Muscular Dystrophy Association

For the 13th consecutive year, Bojangles’ is supporting the Muscular Dystrophy Association (MDA) through its Shamrocks Against Dystrophy®in-store fundraiser. Through Sunday, March 16, customers can once again support the organization by purchasing a green shamrock for $1 or a gold shamrock for $5.

The program is offered at all company-owned Bojangles’ and participating franchise locations. Customers who support MDA by purchasing a $1 shamrock will be rewarded with a coupon for a free Bo-Berry Biscuit, a Bojangles’ buttermilk biscuit filled with blueberries and topped with a sweet icing drizzle. Customers who purchase a $5 shamrock will receive a coupon for a free Bojangles’ Sausage Biscuit, featuring seasoned sausage on a biscuit.

 

For the past 16 years Bojangles’ has proudly sponsored various MDA fundraisers to support local research dedicated to finding effective treatments and ultimately a cure for neuromuscular diseases,” says Bojangles’ president and CEO Clifton Rutledge. “We’re thrilled to host the 13th annual Shamrocks Against Dystrophy fundraiser, and we appreciate our Bojangles’ team members and loyal customers whose generosity provides funds for hundreds of incredible children to experience a magical week of MDA Summer Camp.”

 

This one-of-a-kind camp experience offers a wide range of activities specially designed for young people who have limited mobility or use medical equipment such as wheelchairs. All programs are conducted in a relaxed atmosphere to give campers an unmatched opportunity to develop lifelong friendships, share interests, and build self-confidence alongside those dealing with similar challenges.

 

The cost of sending one child to MDA Summer Camp for a week is $800, and MDA depends solely on the efforts of its corporate supporters and individual donors to raise these funds. Last year, the Bojangles’ company and franchise restaurants raised a new record of over $446,000, sending over 550 children to MDA Summer Camps throughout the brand’s operating markets. The goal this year is to exceed last year’s record and provide more children the opportunity to experience the joys of MDA Summer Camps.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.