Industry News | March 17, 2014

Bojangles’ Marks Third Year of NASCAR Partnership

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Bojangles’ launched the Bojangles’ Southern 500 Winner’s Circle Sweepstakes, giving racing fans and customers the opportunity to win one of three getaways and $10,000. The sweepstakes celebrating Bojangles’ third year as the title sponsor of the Bojangles’ Southern 500 at Darlington Raceway, South Carolina’s only NASCAR Sprint Cup Series race, will give one winner the opportunity to choose a vacation in Honolulu, Las Vegas, or a Caribbean or Alaskan cruise.

Through April 30, participating Bojangles’ will serve its 22-ounce beverages, including Legendary Iced Tea, in a special edition Winner’s Circle Sweepstakes cup. Customers can find unique sweepstakes entry codes on each cup and enter the code at www.WinWithBo.com to register for a chance to win.

Grand prize package options include a seven-day, six-night trip for two to Honolulu; a six-day, five-night escape for four to Las Vegas; and a six-to-eight night Caribbean or Alaskan cruise for four. Plus, for each entry, participants will receive special offers on some of Bojangles’ most popular menu items just for playing, including Bojangles’ Bo-Berry Biscuits, Seasoned Fries, 32-ounce Legendary Iced Tea, and Bojangles’ special blend of coffee, BoJo. Customers can enter multiple times to increase their odds of winning and earn bonus entries for sharing their grand prize selection on Twitter.

“It is a thrill to be part of the rich racing culture at Darlington Raceway in our third year sponsoring the Bojangles’ Southern 500. We wanted to bring the excitement of the ‘Track Too Tough to Tame’ into our restaurants and give our everyday, valued guests the opportunity to win big with the Winner’s Circle Sweepstakes,” says Bojangles’ president and CEO Clifton Rutledge. “Just as we look forward to celebrating with the top driver in Darlington, we look forward to sending our Winner’s Circle Sweepstakes winner on a dream vacation.”

This year’s Bojangles’ Southern 500 will take place at Darlington Raceway in Darlington, South Carolina, on Saturday, April 12. In 2012, Bojangles’ entered into a multiyear agreement with International Speedway Corp. to be the title sponsor of the Bojangles’ Southern 500. As part of the partnership, Bojangles’ serves race fans its Chicken Supremes, Cajun Filet Sandwiches, Seasoned Fries, and Legendary Iced Tea at Darlington Raceway, Daytona International Speedway, Talladega Super Speedway, Martinsville Speedway, and Richmond International Raceway.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.