Industry News | April 5, 2013

Bojangles’ Offers Race Fans Chance to Win Chevy Camaro

The driver who crosses the finish line first at Darlington Raceway won’t be the only winner at this year’s Bojangles’ Southern 500. To celebrate its second year sponsoring South Carolina’s only NASCAR Sprint Cup Series race, Bojangles’ has created the Bojangles’ Southern 500 Sweepstakes, giving away a 2013 Chevrolet Camaro and four VIP trips to the race in Darlington, South Carolina. Entrants will also have the opportunity to pick the top 10 drivers of the Bojangles’ Southern 500 for a chance to take home $1 million. 

From April 8 through April 28, customers can visit any participating Bojangles’ restaurant and pick up an official promo card, each of which includes a unique code. Customers then enter the code online, registering for a chance to win free food from Bojangles’ or one of four grand prizes: an exclusive VIP race weekend package complete with hotel accommodations, Richard Petty Driving Experience, a lap around the track in the official pace car, garage and pit passes, a chance to wave the green flag during race qualifying rounds, a Bojangles’ gift bag, and $1,000 cash.
 
Just prior to the race, each of the grand prize winners will be given a key, one of which will start the engine to a brand new 2013 Chevy Camaro. The lucky winner will choose their color and take delivery of their new Camaro at Rick Hendrick’s City Chevrolet, a Hendrick Automotive Group dealership, in Charlotte, North Carolina.
 
Everyone who participates in the contest will also have an opportunity to pick the top 10 finishing drivers of the Bojangles’ Southern 500 – in the correct order – for a chance to win $1 million. The popular drivers who dominate other tracks around the nation are famous for being outperformed by the raceway appropriately nicknamed the track “Too Tough to Tame.”  Whether it’s luck or strategy, the $1 million winner will have to take into account Darlington Raceway’s egg-shaped track with its feisty reputation of giving drivers a run for their money. 
 
“We’re excited to offer our customers and race fans the chance to win some amazing prizes during the Bojangles’ Southern 500 sweepstakes,” says Randy Kibler, Bojangles’ president and CEO.  “Just like last year’s event, the 2013 Bojangles’ Southern 500 promises to be another thrilling night of racing. But knowing someone will win a brand new car – and that someone could possibly win $1 million – definitely brings a new level of anticipation to this year’s race.”
 
Bojangles’ entered into a multi-year agreement with International Speedway Corp. in 2012 to be the title sponsor of the Bojangles’ Southern 500. The partnership also allows Bojangles’ to serve race fans its Chicken Supremes, Cajun Filet Sandwich, Seasoned Fries, and Legendary Iced Tea at Darlington Raceway, Daytona International Speedway, Talladega Super Speedway, Martinsville Speedway, and Richmond International Raceway.