Industry News | April 19, 2010
Bojangles’ Raises Funds to Fight Muscular Dystrophy
The Muscular Dystrophy Association last week announced that it’s annual Shamrocks Against Dystrophy mobile promotion with Bojangles’ Restaurants was a resounding success. More than 350 Bojangles’ company and franchise restaurants participated in the event, raising a record $220,470 to help advance the Muscular Dystrophy Association’s lifesaving mission.
Because of the funds raised through the recent Bojangles’ campaign, 275 children will have the opportunity to attend accessible MDA summer camp in their local communities.
“This was a true Bojangles' Team effort with franchise and company restaurants demonstrating phenomenal execution and a tremendous desire to help others," says Randy Kibler, president and CEO of Bojangles'. "We are also blessed with the most generous and caring customers that supported this incredibly worthwhile cause."
“Kudos to the hundreds of Bojangles’ associates who have once again asked their customers and employees to buy and sign Shamrocks to help MDA,” says Amy Bunting, executive director of MDA. “Funds raised will help speed research seeking treatments and cures for muscle diseases. It also will help MDA provide outstanding medical services through the MDA Clinics at Carolinas Medical Center and throughout the Southeast. The festive displays of green and gold paper shamrock mobiles on Bojangles’ walls and windows in March were truly extraordinary – especially since they were signed by so many caring people from our community.”
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