Industry News | July 19, 2013
Bojangles’ Secures Spot As Fastest-Growing Chicken Chain
Bojangles’, a rapidly growingquick-service restaurant franchise known for its seasoned and marinated chicken, made-from-scratch buttermilk biscuits, Dirty Rice, and Legendary Iced Tea, was recently ranked No. 1 for percentage unit growth in the chicken segment by Technomic, a fact-based consulting and research firm serving the food industry.
Bojangles’ showed 5.9 percent unit growth, a faster growth rate than larger competitors like Chick-fil-A, KFC, Popeyes, and Zaxby’s.
Furthermore, Bojangles’ is the fastest-growing freestanding, drive-thru, quick-service brand based on percentage unit growth. The Charlotte, North Carolina–based company is also the 48th largest restaurant brand based on 2012 performance, with a 12.7 percent system-wide sales increase from the previous year and a 7 percent increase in same-store sales system-wide.
The Technomic Top 500 Chain Restaurant Report is an annual update of the restaurant industry as a whole, with overall rankings based on total sales.
“Of course, we’re happy that these statistics prove what we have always known about the Bojangles’ brand,” says Eric Newman, executive vice president for Bojangles’ Restaurants, Inc. “More importantly, it is an indicator that our customers are unfailingly loyal, and Bojangles’ food maintains an excellence that is unparalleled in quick service.”
Bojangles’ menu features Southern classics, including fresh, never frozen, hand-breaded chicken; buttermilk biscuits; sandwiches; fixin’s; and Legendary Iced Tea steeped the old-fashioned way.
Food & Beverage