Industry News | August 22, 2014

Bojangles' Unveils Football-Shaped Bo-Berry Biscuits

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Bojangles’ has long served as the official food of football season for fans across the Southeast. Now the chicken and biscuits brand is introducing a sweet tailgating treat with its new, limited-time Football-Shaped Bo-Berry Biscuits.

The special edition biscuit will be served fresh, all day, every day at participating Bojangles’ across the Southeast beginning Monday, August 25, through Friday, September 26. Like the original Bo-Berry Biscuits, these football-themed treats will have Bo-berries baked into them and will be topped with sweet dessert icing.

Customers can enjoy a Football-Shaped Bo-Berry Biscuit by itself or as part of an individual or family-sized meal. Bojangles’ family-sized meals offer a hearty, hassle-free option for a variety of customer needs, including tailgates and meals with family, friends, or co-workers.

“We believe the best tailgating experience includes the Southern tastes of Bojangles’ delicious fried chicken, made-from-scratch biscuits, and Legendary Iced Tea,” says Bojangles’ president and CEO Clifton Rutledge. “Beyond gameday celebrations, many of our customers take advantage of our convenient family-sized meal options for other group meal occasions. From the stadium to the dining room table, you can make ‘Bo Time’ happen just about anywhere thanks to our Big Bo Box.”

Bojangles’ Family Meals feature fried chicken, made-from-scratch buttermilk biscuits, and choice of Southern-style fixings, including Bojangles’ Cajun Pintos, Bojangles’ Dirty Rice, mac n’ cheese, green beans, and seasoned fries. Bojangles’ Legendary Iced Tea, available by the gallon or half gallon, is also included. For customers’ convenience, call-ahead ordering is available and the entire meal, plus cups, plates, sporks, and napkins, can be carried out in Bojangles’ signature Big Bo Box.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.