Industry News | May 5, 2014

boloco Rolls Out New Loyalty Program

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boloco, a family of fast-casual burrito restaurants, announced the rollout of its new loyalty program: the boloco passport. With this innovative new system, burrito lovers will swap their existing boloco cards for the boloco passport for their next trip around the world. Current boloco cardholders need not fear, as the card won’t retire until June 30, 2014.

Starting on May 5, guests can begin swapping their current boloco card for the boloco passport. The boloco passport is app-based and can be downloaded in the iTunes Store or Google Play. For guests who don’t have a smartphone or prefer not to use the app, there will also be an option to pick up a QR sticker at any boloco and to stick it on their existing boloco card.

Guests have two months to make the change and the great part is they won’t lose anything currently stored on their boloco cards. When guests make the swap, their points and freebies will convert over to dollars on the boloco passport. Plus, boloco will give every guest $2 just for signing up.

“We’ve been working on the boloco passport for over a year, and we are thrilled it’s now available for our guests,” says Patick Renna, CFO and interim CEO of boloco. “We believe this enhances the boloco experience and hope our guests agree. This technology will soon become the standard in our industry and in others that provide loyalty programs. ”

While the initial transition may require a bit of explanation, boloco is ready and willing to answer all guests’ questions.

With this new system, all guests need is their phone. They can order, pay, and earn rewards in one easy step. The new app will link right up to the guest’s credit card or debit card, making the boloco experience quicker and easier. No more backlogging missed rewards because that boloco card was in a different pants pocket.

For every $50 guests spend using the passport, they will earn dollars to spend at boloco. How much they will earn will depend on a guest’s VIBE (Very Important Burrito Eater) status.

The boloco passport log-in will work for the app, online ordering, and rewards, integrating all boloco user based systems into one. This means no more multiple boloco log-ins.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.