Industry News | November 13, 2010
Boloco Supports Movember and Men's Health
Last week, Boston-based Boloco, known for its burritos and smoothies, announced that the month of November - or should we say Movember - will be dedicated to supporting fundraising and awareness for men's health. Boloco will do so by donating $0.25 from the sale of every "Late November" burrito or bowl to Movember, a foundation that aims to raise funds and awareness of men's health by encouraging regular check-ups in order to prevent serious issues such as prostate cancer and depression.
Men worldwide are encouraged to grow mustaches for the month of November to spread awareness and encourage people to donate to the cause. At the end of the campaign, all funds raised by the Movember Foundation are split between the Prostate Cancer Foundation and LIVESTRONG.
The month of November was the perfect month to re-introduce such a seasonally-inspired burrito, and partnering with Movember, an important cause with a heavy social media focus similar to Boloco's own, seemed like a great way to do it. Executives on the Boloco team, including CFO Patrick Renna, are even getting caught up in the fun and will be sprouting 'Mo's all month long.
The Late November is Boloco's take on a Thanksgiving burrito that includes house-roasted turkey, homemade stuffing, green beans, and tangy cranberry chutney, wrapped in a flour tortilla. It will be available for a limited time at all Boloco locations through Dec. 5.
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