Industry News | May 28, 2013

Boneheads Selects PR Firm to Lead Brand Revitalization

Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast-casual restaurant concept, announces its partnership with Trevelino/Keller as its public relations and marketing agency of choice. Trevelino/Keller offers Boneheads years of experience in the restaurant and franchise industries, with a successful track record launching and revitalizing brands.

Through this partnership, Boneheads plans to strengthen its presence as the provider of fresh, fire-grilled chicken and seafood dishes that are unique and healthy alternatives to other fast-casual or quick-serve dining options. Boneheads partners with Trevelino/Keller as the restaurant gears up for a brand revitalization, including a new store prototype, the addition of new menu items, and an upcoming announcement introducing new senior management and board members, including a James Beard award-winning chef.

 

Trevelino/Keller is often sought out by companies in need of a strategic partner that cuts across public relations, marketing, and social media. Drawn to Trevelino/Keller’s dedicated consumer lifestyle and franchise practices, Boneheads chose Trevelino/Keller based on its experience with food and beverage and retail companies, as well as its legacy of expanding some of the region’s most popular brands, including Moe’s Southwest Grill, Flying Biscuit Café, Planet Smoothie, and Shane’s Rib Shack.

 

“Trevelino/Keller possesses the right set of skills and expertise to support Boneheads as we strengthen our presence in the industry and prepare for future announcements,” says James Walker, member of Boneheads’ board of directors. “The company’s experience with a number of successful food and beverage brands makes us confident Trevelino/Keller will be a valuable partner in developing our brand.”

 

Boneheads offers fresh alternatives to the conventional dining out options, featuring fire-grilled chicken and seafood entrees, in a premium fast casual environment. With this brand revitalization, Boneheads plans to focus on strategic franchise growth, operations, and marketing initiatives that will assist in strengthening and building the brand and its franchisees across the country.

 

“Boneheads is a natural fit for our portfolio of work in the restaurant and franchise industry,” says Dean Trevelino, principal of Trevelino/Keller. “We are particularly excited about their openness to give the brand a comprehensive makeover and invest in the talent to make the brand a category leader.” 

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