Industry News | August 13, 2004
Borders Books and Seattle’s Best Sign Agreement
Borders, Inc. and Seattle’s Best Coffee LLC, a subsidiary of Starbucks Corporation, have signed a licensing agreement to place Seattle’s Best Coffee (SBC) cafés in more than 400 existing and new stores beginning in early 2005.
The SBC cafes at Borders will continue to be managed and staffed by Borders employees, who will be trained on SBC brand standards and procedures. SBC will also provide brand direction and oversight, as well as in-store promotional support.
Starbucks Corporation says this agreement was designed to leverage both the brand recognition and licensing experience of Seattle’s Best.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems