Industry News | November 22, 2013

Boston Market Bakes Up Thanksgiving Prep

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While turkey remains the most popular Thanksgiving entrée and is served as a main course in 89 percent of all households, a new survey from Boston Market found that a few surprising dishes will round out menus this year. Specifically, lasagna will be served as a main course in 12 percent of households, while 10 percent will also serve a vegetarian entrée.

Boston Market makes every day Thanksgiving, and this year, the home-style food chain anticipates that it will serve more than 1 million customers on Thanksgiving Day alone. All 460 of its locations will be open on Thanksgiving Day providing guests with home-style Thanksgiving meals and solutions for all of their holiday food needs.

“The Thanksgiving meal is so much more than just food—it’s about creating memories, and it’s not something to take a risk on,” says George Michel, CEO of Boston Market. “At Boston Market, these holiday foods are our everyday staples, so you can trust us to make the food that everyone loves. Our goal is to make sure our guests’ holiday meals go smoothly, and we look forward to serving many customers on November 28 and beyond.”

The holiday season is the busiest time of the year at Boston Market. Last year, the chain served more than 3 million pounds of mashed potatoes and more than 122 million mini cornbread loaves in November and December.

Additional research from Boston Market indicates that beyond turkey, stuffing is a key item for a Thanksgiving meal. In total, 33 percent rate stuffing as their desired food choice after turkey. The survey also found that people anticipate spending nearly $30 less on Thanksgiving dinner in 2013 than what they actually spent in 2012 for an average of 10 guests.

Boston Market is offering guests a variety of holiday meal options this season, including oven-to-table holiday meals with a whole turkey, spinach artichoke dip, mashed potatoes, gravy, cranberry walnut relish, vegetable stuffing, dinner rolls and two pies for $94.99; catered buffets options; a la carte menu items; and a Thanksgiving Day Meal for those planning to dine out or need last-minute side items on Thanksgiving.

To assist guests during Thanksgiving week, each Boston Market location will also designate two crew members as Holiday Ambassadors. These knowledgeable ambassadors will welcome guests and help ensure they have a pleasant in-restaurant experience.

Boston Market has also partnered with Julie Benz, actress and avid cook, to develop holiday tips and easy-to-prepare recipes incorporating home-style sides from Boston Market.