Industry News | August 8, 2011
Boston Market, Blockbuster Team Up for $1 Rentals
Boston Market today announced “Dinner & A Movie,” a new special offer to help bring the family together this summer. In partnership with BLOCKBUSTER Express, owned and operated by NCR Corporation, Boston Market will offer a voucher for a one night $1 DVD rental with any meal purchased after 5 p.m.
“We’re always looking for ways to bring exceptional value to our guests,” says Gretchen Paules, vice president of marketing, Boston Market. “Through our partnership with BLOCKBUSTER Express, our diners can enjoy a full evening of food and entertainment for as little as five dollars.”
Now through September 10, 2011, the “Dinner & A Movie” deal is offered at Boston Market restaurants nationwide. The offer is valid with a minimum $5.00 purchase before taxes and only one receipt per total purchase per visit. Users will have until September 30, 2011, to use the “Dinner & A Movie” voucher from BLOCKBUSTER Express.
“We’re pleased to offer this one-of-a-kind deal to Boston Market customers and help families beat the heat with a cool new summer movie rental,” says Ken Partyka, chief markting officer, BLOCKBUSTER EXPRESS. “With BLOCKBUSTER Express, we’ve made it easy for Boston Market customers to enjoy a movie night on us.”
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