Industry News | August 16, 2002

Boston Market Completes Makeover With New Menu/Dining Room in Los Angeles

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Boston Market Corporation is introducing a new interior look and menu items to all of its 25 restaurants in the Los Angeles area in an effort to establish the restaurant chain more strongly in the fast-casual dining segment.

"The changes to our current Boston Market restaurants are great for our customers and our employees," said Jeffrey Lewis, regional manager for Boston Market Corporation. "This is by far the most exciting, energizing initiative to take place. We think our customers will appreciate and enjoy the menu additions of grilled chicken and the warm, friendly dining atmosphere."

Highlights of the new dining room include: new booth seating and padded chairs with matching tables; attractive wedged partition walls with decorative plants to create intimate spaces for private conversation; warmer colors throughout the dining room, such as butter yellows, olive greens and marine blues; softer lighting with modern light fixtures

"Our customers told us that there was a disconnect between our wonderful, wholesome food and our dining room. The redesign of our dining rooms helps to close that gap, and the end result is a more comfortable and warmer dining environment for our customers who wish to enjoy their meals away from home," said Todd McDermott, vice president of operations for Northern California at Boston Market Corporation. "Dining in at Boston Market is now a much more welcomed option."

Boston Market is also introducing an expanded menu of grilled chicken entrees, salads and sandwiches featuring boneless, white meat chicken. These nine new menu items, such as Grilled Teriyaki Chicken, Oriental Grilled Chicken Salad, and Grilled BBQ Chicken Sandwich), were developed based on developmental research, consumer taste tests and focus groups—showing a demand for more chicken items. Chicken remains the number one protein choice among Boston Market customers.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.