Industry News | April 5, 2011
Boston Market Helps to 'Give Kids the World'
Boston Market presented a check on Wednesday for $829,091.59 to Give Kids The World, a nonprofit resort in Central Florida designed to provide memorable, magical, cost-free experiences to children with life-threatening illnesses and their families. The donation comes from the sale of more than 825,000 coupon booklets at Boston Market restaurants in 2010.
“Give Kids The World has been a Boston Market charity partner since 2008 and we are proud to provide our support to this incredible organization,” says George Michel, CEO of Boston Market. “We’re especially thankful to our guests for helping us achieve this sizeable donation as it will help make a difference in the lives of children served by Give Kids The World.”
A nationally recognized charity, Give Kids The World provides families with a weeklong, cost-free vacation in Kissimmee, Florida, including accommodations at its whimsical resort, donated tickets to local theme parks, meals, and more.
“Words alone cannot begin to express our heartfelt appreciation for everything that Boston Market does for Give Kids The World,” says Pamela Landwirth, president of Give Kids The World. “Because of their continued support we are able to create the happiness that inspires hope for thousands of children who need it the most.”
Boston Market also operates Katie’s Kitchen, an eatery that provides rotisserie chicken meals to families staying at Give Kids The World Village. Boston Market has raised more than $2.5 million dollars through these coupon booklet sales since the program began in 2008. The booklets each contained more than $50 in valuable offers for Boston Market.
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