Industry News | February 18, 2009

Boston Market Launches $50,000 Sweepstakes

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Just when we start losing our resolve for our New Year’s resolutions, Boston Market offers its $50,000 Fresh Start Sweepstakes, which launches today at the company's Web site and continues through April 16, 2009.

To register for a chance to win, individuals enter information from their Boston Market restaurant receipt into the sweepstakes Web site. No purchase is necessary to win; codes also may be obtained on the sweepstakes web site.

“Each year, many of us resolve to make a fresh start, but our resolutions to save money, spend more time with family, or eat healthier are often broken by the middle of February,” says Judy Cantrell, Boston Market chief brand officer. “The sweepstakes provides a chance at a financial ‘fresh start’ while promoting wholesome meal choices at Boston Market.”

The sweepstakes Web site also provides visitors a chance to instantly win Boston Market gift cards. One gift card per day, ranging from $5 to $50 in value, will be given away during the eight-week sweepstakes. The Web site includes a memory match game, featuring some of Boston Market’s freshly prepared, low-calorie meal options. Visitors to the site can print restaurant coupons or send a link to the site to their friends.

The Fresh Start Sweepstakes will be promoted through in-store signage, on customer receipts, online, and in newspapers.