Industry News | February 18, 2009
Boston Market Launches $50,000 Sweepstakes
To register for a chance to win, individuals enter information from their Boston Market restaurant receipt into the sweepstakes Web site. No purchase is necessary to win; codes also may be obtained on the sweepstakes web site.
“Each year, many of us resolve to make a fresh start, but our resolutions to save money, spend more time with family, or eat healthier are often broken by the middle of February,” says Judy Cantrell, Boston Market chief brand officer. “The sweepstakes provides a chance at a financial ‘fresh start’ while promoting wholesome meal choices at Boston Market.”
The sweepstakes Web site also provides visitors a chance to instantly win Boston Market gift cards. One gift card per day, ranging from $5 to $50 in value, will be given away during the eight-week sweepstakes. The Web site includes a memory match game, featuring some of Boston Market’s freshly prepared, low-calorie meal options. Visitors to the site can print restaurant coupons or send a link to the site to their friends.
The Fresh Start Sweepstakes will be promoted through in-store signage, on customer receipts, online, and in newspapers.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems