Industry News | October 28, 2008

Boston Market to Open Charity Village

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Boston Market will partner with Give Kids The World (GKTW), a nonprofit organization in Central Florida that fulfills the wishes of children with life-threatening illnesses.

As a centerpiece of this partnership, Boston Market will open a location in the GKTW Village in early 2009. There, Boston Market employees and GKTW volunteers will provide delicious and nutritious dinners for families staying at the Village free of charge.

“We are dedicated to giving back to the communities we serve, and we are proud to provide our support to this incredible organization,” says Rick Arras, president and CEO of Boston Market.

This holiday season, Boston Market restaurants will also develop a GKTW coupon booklet with $35 in restaurant values. These booklets will be available in restaurants November 1, 2008 and will cost only $1. All proceeds from these booklets will be donated to the organization.

“The holidays are a season of giving,” says Judy Cantrell, Boston Market chief brand officer. “Through these coupon books, we want to provide a gift to our guests that also gives back.”

GKTW provides families with a weeklong, cost-free, fantasy vacation, providing accommodations at its resort, tickets to local theme parks, all meals, and more. For the last 22 years, over 90,000 families from 50 states and 67 countries have visited this Village in Kissimmee, Florida. GKTW is a nationally recognized charity, with 93 cents of every dollar raised going toward program expenses.

“Our focus is on children and their families and allowing them to have magical and memorable vacations,” says Pamela Landwirth, president of Give Kids The World. “Through the generosity and support of Boston Market, we can continue providing these unique dream wish vacations to these special children and families from around the world.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.